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Brand overview

Gamut is a trusted leader in filmmaking tools, empowering creators to elevate their craft with professional-grade color grading solutions. From expertly crafted LUTs to BaseLUTs™ designed for seamless Log-to-Rec709 conversions, Gamut’s marketplace is built to refine and enhance well-shot footage into bold, cinematic visuals. With a focus on simplifying workflows and saving time in post-production, Gamut serves over 20,000 creators worldwide, including filmmakers, video creators, and content producers. Dedicated to helping storytellers bring their visions to life, Gamut delivers tools that inspire creativity and achieve stunning results.

Services Rendered

Creative Direction
Social Advertising
Search Advertising
Media Planning
Script Writing
Conversion Rate Optimization
Video Thumbnail

Levi Tijerina

COO

Cameron and Retrospect have dramatically helped us change and transform our business. Prior to working together, we had run pretty limited ads. Over the past two years, we have seen our numbers go up and to the right, which has been in large part due to our growth via ads. We've gotten ideas, iterations, and suggestions for how to create content for ads, and we've seen those things pay off. It's been amazing to unlock a new baseline, and Retrospect has been a really key part in making that happen.
The color grading space is crowded with industry giants like Adobe, Motion Array, and the latest disruptor—AI-driven platforms offering endless presets and tools. While these platforms make filmmaking more accessible, they often cheapen the final product, flooding the market with generic, one-size-fits-all solutions. Gamut, on the other hand, operates on an entirely different plane—crafting precision-engineered, high-caliber tools that cater to creators unwilling to compromise on quality. The challenge? Cutting through the noise to position Gamut as the go-to choice for filmmakers looking to take their work from “good enough” to extraordinary.
Founded by two creators with an uncompromising vision, Gamut was built from the ground up to deliver top-of-the-line video presets that elevate the final look of any filmmaker’s project—whether in travel, commercials, films, or even weddings. Without corporate backing, every decision had to be intentional, prioritizing profitability and precision. The mission was clear: achieve a profitable ROAS while keeping CPAs low to maintain financial stability and reinvest in R&D, ensuring Gamut stayed ahead of the industry curve. These KPIs weren’t just about sustaining growth—they were essential to consistently delivering the most innovative, high-caliber tools filmmakers rely on to bring their stories to life.
To amplify exposure and expand the product lineup, Gamut partnered with top-tier filmmakers to co-create LUT packs that merged their creative expertise with Gamut’s commitment to quality. Retrospect supported this effort with a strategic white-label marketing approach, leveraging the filmmakers’ social presence to drive DTC sales. This co-marketing strategy enabled Gamut to launch new products quickly while fostering a sense of community & trust. Educational video campaigns showcased how Gamut’s tools elevate filmmaking quality, turning cold audiences into loyal, high-value customers. By blending authentic voices with targeted messaging, this full-funnel approach bridged awareness and conversion seamlessly.
4.2X
ROAS
30%
Reduced CPA's
35% Average Year-over-Year Growth (Last 4 Years)

Inside the Creative Process

Take a look behind the scenes at the innovative strategies
and creative processes that drive our campaigns.

Creating The Framework

As a newer brand, understanding the “why” behind consumer behavior was as critical as identifying the “who.” We focused on uncovering the core motivations and barriers for Gamut’s target audience, crafting precise messaging that hit the right emotional and functional notes at the right time. This approach minimized campaign waste and maximized impact.

Creative Testing

To scale effectively, we adopted a modular approach to video production, creating 50+ variations of ad creative from a single session. This gave us the flexibility to test hooks, messaging, benefits, and offers, allowing us to uncover what truly resonated with audiences. The result? A steady pipeline of high-performing creative that consistently drove ROAS.

Creator Collaborations

Our Creator Collaboration program became a cornerstone of Gamut’s marketing success. By selectively partnering with industry-respected filmmakers, we elevated brand credibility and showcased product excellence through authentic testimonials. These campaigns achieved the lowest CPAs across all marketing efforts, underscoring the power of leveraging trusted voices within the filmmaking community.

Creating The Framework

As a newer brand, understanding the “why” behind consumer behavior was as critical as identifying the “who.” We focused on uncovering the core motivations and barriers for Gamut’s target audience, crafting precise messaging that hit the right emotional and functional notes at the right time. This approach minimized campaign waste and maximized impact.

Creative Testing

To scale effectively, we adopted a modular approach to video production, creating 50+ variations of ad creative from a single session. This gave us the flexibility to test hooks, messaging, benefits, and offers, allowing us to uncover what truly resonated with audiences. The result? A steady pipeline of high-performing creative that consistently drove ROAS.

Creator Collaborations

Our Creator Collaboration program became a cornerstone of Gamut’s marketing success. By selectively partnering with industry-respected filmmakers, we elevated brand credibility and showcased product excellence through authentic testimonials. These campaigns achieved the lowest CPAs across all marketing efforts, underscoring the power of leveraging trusted voices within the filmmaking community.

Your challenges have
solutions.

Tell us your story, your hurdles, and your aspirations. Together, we'll chart a course that's not just about growth but about redefining your brand's legacy.
I’m a brand

Looking For Creative
Mavericks

If you're a creator with a flair for the extraordinary and a portfolio that speaks volumes, we're looking for you.
I’m a creator
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WHAT'S KEEPING YOU UP AT NIGHT?

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Your challenges have solutions.

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How Set Up is Your Brand for Big Moves?

Scaling a brand takes more than great products—it requires the right setup. Where do you stand in terms of market demand, resources, and infrastructure?
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Tell Us About Your Next Big Move

Give us the lowdown on your next big initiative. What’s in the pipeline, and what are you hoping to accomplish?
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We appreciate you taking the time to share your brand’s story, challenges, and aspirations with us. We know it takes commitment to open up about what’s working, what’s not, and where you want to go.

We’re reviewing your submission and, if it looks like we’re a great fit, we’ll be in touch soon to set up a meeting. Cheers to the possibility of creating something incredible together!
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Identify Your Expertise

What's Your Creative Superpower?

Tell us where your strengths lie.
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Introductions & Inspirations

Let’s Get Acquainted

We’d like to know who’s behind the screen. Tell us your name, and if you’re game, share a link to a video ad campaign that you think nailed it. It could be something that wowed you, moved you, or made you think, "I wish I'd done that!"
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Let’s See Your Work in Action

Show Us What You've Got

We’re all about bold moves and fresh ideas. Share a link to your portfolio, website, or LinkedIn profile so we can dive into your world and see what you're all about. If we think there's a great fit, we'll reach out to explore the possibilities together. Drop your email below so we know where to find you.
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You’re On Our Radar!

We appreciate you taking the time to introduce yourself and share what inspires you. We’re reviewing your submission and, if there’s a spark, you’ll hear from us soon to explore how we can create something bold together.

Stay tuned—exciting things could be on the horizon!
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More Projects

Explore Our
Success Stories

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Gamut

Gamut is a trusted leader in filmmaking tools, empowering creators to elevate their craft with professional-grade color grading solutions. From expertly crafted LUTs to BaseLUTs™ designed for seamless Log-to-Rec709 conversions, Gamut’s marketplace is built to refine and enhance well-shot footage into bold, cinematic visuals. With a focus on simplifying workflows and saving time in post-production, Gamut serves over 20,000 creators worldwide, including filmmakers, video creators, and content producers. Dedicated to helping storytellers bring their visions to life, Gamut delivers tools that inspire creativity and achieve stunning results.
Read more

JOIN US, WHERE INNOVATION MEETS IMPACT.

At Retrospect, we blend timeless creativity with modern digital strategies to transform brands and set industry benchmarks. Our global collective of experts crafts compelling narratives that not only reach but deeply resonate with audiences worldwide.
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