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Brand overview

Diestel Family Ranch has been redefining turkey farming for over four generations. With a steadfast commitment to humane practices and sustainability, they’ve set the standard for premium-quality turkey products. From their regenerative farming techniques to their careful attention to every detail, Diestel’s approach is a masterclass in responsible food production. Whether it’s a centerpiece-worthy Thanksgiving turkey or everyday deli cuts, their products deliver on both taste and integrity, making them a trusted choice for families and food enthusiasts nationwide.

Services Rendered

Media Buying
Social Media Advertising
Search Engine Marketing
Content Frameworks
Media Planning
Video Thumbnail

Heidi Diestel

Co-Owner & CMO

Retrospect Agency has been incredible from start to finish. They quickly understood our brand and crafted a data-driven digital strategy that not only resonated with our audience but also boosted engagement and brand awareness. In the digital world it can be hard to know where your money goes and it’s ROI, but with Retrospect as your partner you have an invested partner. If you’re looking for a dedicated, results-driven digital agency, I highly recommend Retrospect Media House!
When’s the last time you considered ordering turkey online? Exactly. For the general consumer, buying food online—let alone premium food—isn’t an instinctive choice. The idea of committing to a product they haven’t tasted can feel risky, especially when holiday budgets are tight and store shelves are flooded with cheaper, lower-quality options. Thanksgiving, the Super Bowl of turkey, only amplifies these challenges. How do you convince customers to choose a premium turkey farm over the budget options staring them down at the grocery store? That’s where we came in.
Our mission was clear: dominate Q3 and Q4 by turning Diestel into the turkey of choice for Thanksgiving. The goal was not only to attract new customers but to do so profitably. Lowering CPAs while increasing AOVs was non-negotiable to offset the added costs of shipping and supply chain logistics. The end game? Scale the campaign without sacrificing the quality or integrity of Diestel’s brand values.
Our campaign had two clear missions. First, inspire younger audiences to ditch the intimidation of hosting. Bold, playful ads encouraged them to channel their "inner chef" and tackle cooking a full turkey with confidence. Second, for seasoned hosts, we highlighted Diestel’s commitment to quality, humane practices, and regenerative farming, while showcasing the ease of ordering online—because when the season gets hectic, quality shouldn’t take a backseat. To tie it all together, we partnered with ambassadors to create authentic, relatable UGC. The result? Storytelling that didn’t just sell turkeys—it built trust, sparked community, and made Diestel the centerpiece.
780%
ROAS
22%
Reduced CPAs
Grew online sales by 60% compared to previous year

Inside the Creative Process

Take a look behind the scenes at the innovative strategies
and creative processes that drive our campaigns.

Media Planning

We crafted a multi-channel campaign designed to meet customers wherever they were. Top-of-funnel efforts targeted consumers on social platforms, while mid-to-bottom funnel campaigns re-engaged them with retargeting ads, email nurturing, and exclusive offers at key decision-making moments. The result? A seamless journey from first impression to final purchase.

Messaging Framework

Diestel’s voice is as bold and refined as their turkeys. We developed a messaging framework that balanced emotional appeal, brand values, and customer benefits. By layering in a waterfall-style promotional strategy, we encouraged early bird sales while keeping the excitement high throughout the entire campaign duration.

A/B Testing

Success is built on data, not guesswork. From creative variations to audience targeting, we ran rigorous A/B tests to uncover the winning combinations. This iterative process refined our approach, ensuring the best-performing campaigns consistently delivered results while staying true to Diestel’s premium brand identity.

Media Planning

We crafted a multi-channel campaign designed to meet customers wherever they were. Top-of-funnel efforts targeted consumers on social platforms, while mid-to-bottom funnel campaigns re-engaged them with retargeting ads, email nurturing, and exclusive offers at key decision-making moments. The result? A seamless journey from first impression to final purchase.

Messaging Framework

Diestel’s voice is as bold and refined as their turkeys. We developed a messaging framework that balanced emotional appeal, brand values, and customer benefits. By layering in a waterfall-style promotional strategy, we encouraged early bird sales while keeping the excitement high throughout the entire campaign duration.

A/B Testing

Success is built on data, not guesswork. From creative variations to audience targeting, we ran rigorous A/B tests to uncover the winning combinations. This iterative process refined our approach, ensuring the best-performing campaigns consistently delivered results while staying true to Diestel’s premium brand identity.

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Diestel Family Ranch

Diestel Family Ranch has been redefining turkey farming for over four generations. With a steadfast commitment to humane practices and sustainability, they’ve set the standard for premium-quality turkey products. From their regenerative farming techniques to their careful attention to every detail, Diestel’s approach is a masterclass in responsible food production. Whether it’s a centerpiece-worthy Thanksgiving turkey or everyday deli cuts, their products deliver on both taste and integrity, making them a trusted choice for families and food enthusiasts nationwide.
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