THE CLIENT
Diestel Family Ranch is a 4th generation family-owned premium organic turkey farm located in Sonora, CA.
THE CHALLENGE
When it comes to online shopping, the majority of Thanksgiving turkey consumers, historically, have skewed towards the Generation X audience demographic… while Millennials over index across the board in online consumer spending.
THE GOAL
Capture & activate the Millennial audiences by delivering immersive content that educates and drives this high-value audience to purchase turkeys online for Thanksgiving & throughout the year.